Abba’s Joy brings together Becca Etudaiye’s American Sign Language teaching, interpretation, faith-led communication, and writing services.
Challenge
Several distinct services needed one coherent home. The website had to remain welcoming and faith-aligned while making the ASL learning offer immediately understandable to a broad audience.
Discovery
The work clarified who benefits from tutoring, how a beginner starts, how interpretation differs from teaching, and which values unify the wider service mix.
Strategy
Lead with the person and purpose, explain the beginner pathway plainly, and group supporting services under one consistent promise of inclusive communication.
Design Process
Warm colour, approachable portrait-led sections, friendly curves, and clear service cards create a personal experience without losing professional structure.
Development Process
The responsive build organises multiple service journeys, accessible content, and direct booking cues in a lightweight page architecture.
- Beginner ASL tutoring pathway
- Interpretation-service presentation
- Faith-led personal branding
- Responsive service enquiry flow
What the finished experience changes
Visitors can understand Becca’s different services, who each one serves, and how to take the first step without the brand feeling fragmented.
What this project reinforced
A multi-service personal brand needs a strong unifying idea before it needs more sections.
